KADCO proposes these forums to be implemented in the following phased out manner;
|1st phase:||To organize Buyer-seller meets at Thiruvananthapuram, Ernakulam and Kozhikode|
|2nd phase||To organize at least three such events in any of the major Cities in India, one in New Delhi in connection with the fairs organized by ITPO at Pragathy Maidan and another two events in Kolkata, and Mumbai subsequently|
|3rd phase||Arrange meets along with international fair at Japan/China/Germany/ Dubai|
Road ShowsRoad shows are emphatic brand building strategies in marketing.One major benefit of roadshows over other forms of marketing is that they work to communicate the value of such ethnic products in a very personal level. Through such personal interactions customers can gain an insight into the social and cultural backdrop of these artisans and build a sense of trust and commitment. Another great benefit of marketing roadshows is that they are very hard to ignore by the general public and usually invokes a lot of interest among them.
Well conceived and executed road shows can bring together all potential buyers to a common platform for meaningful interactions with KADCO. Experienced artisans and artists can be utilized to conduct these marketing roadshows. They may also be gradually conducted in leading Metro Cities like New Delhi, Mumbai, Kolkata, Chennai, Bangalore, Chandigarh, Ahamadabad, Hyderabad etc.